[Curious about my absenteeism? Want to read about my thoughts on…everything that isn’t makeup? I’ve been prepping my pop culture blog, Sara Watches Stuff. Check it out for more lengthy rambling!]
Back in May, I wrote about the BH Cosmetics Backlight palette. At the time, highlight-mania was reaching an all-time peak, and I was dipping my toe into experimentation with fun colours. All of the points I made in that review still stand: it’s a decent palette but the differences of weird colours are always going to be minimal once they’re on your skin; the palette is good value but the colours wear away fairly quickly and vary vastly in quality. I mentioned the Kat Von D Alchemist palette as my high end lust object. Two months later: here’s two oddly coloured highlighter palettes, that one included. Let’s talk about them.
The Kat Von D palette retails for $50AUD on the Australian Sephora website, which is a considerable sum. I received it at a Sephora opening, so thankfully I spared myself that pricetag. I bought the Zoeva palette for definitely less at the time (I seem to recall it being $39? Perhaps I used a voucher), but it’s now on Australian Sephora for $45. If you’re after the prestige of a certain brand, the difference in price is minimal – either is still a lot of money for four very similarly coloured highlight powders. How similar?
Pretty similar. If you’re pedantic about makeup – I know I am – you’ll appreciate that the similarities of the colours in the pans translate to the colours really only differing in their shifts. The Kat Von D palette has shade names and the Zoeva one has confusing codes, and while I’m sure they contain similar amounts of product, the pans in the Zoeva palette do look considerably larger. I will note that one shade in each palette has no directly similar shade, so the two palettes aren’t close enough to be called dupes, but they do have extremely close finishes on the skin. The things we need to look into are accessibility, quality and colour. Swatches, first and foremost. Confusingly, they are in reverse order to the above palette. I am nothing if not baffling at every turn.
How nice would it be if I had a good camera and less hairy arms? The arm part is a joke. I shave my arms for no one.
With the KVD palette swatched on the lower portion of my forearm and the Zoeva palette on the upper, you can see the basic correspondence between certain shades. Emerald and SP010 are close, but I would say that SP010 has slightly more yellow/gold to it once applied. Likewise, Opal and SP030 are very alike in their soft duochromatic pink. The blue in the Zoeva palette, SP020, sits somewhere between Kat Von D’s blue and purple shades (Saphyre and Amethyst) – Saphyre, as a blue, is notably icier and leans more towards white, while SP020 brings some purple tones through. Amethyst is aggressively purple, but the base is not dark enough to warrant it not being more of a blush. SP040 has no direct dupe in the other palette, but it’s a pretty boring colour – it’s a white base with a yellow gold reflect. Nothing to get excited about there.
In formula, the two palettes are remarkably similar. Kat Von D’s powders are predictably smooth to swatch while Zoeva’s are always firmer, but they pick up the same with a fluffy brush. I use a Real Techniques Setting Brush for highlighting with these, because I get more of the interesting shift than I do with a fan brush, and I can build them up more easily. Kat Von D’s palette is explicitly marketed as multi-use, and it is beautiful layered over lipsticks or eyeshadows, but despite the lack of marketing there on Zoeva’s behalf, their powders work for that as well. Don’t take that as advice – I have no idea as to the, say, lip safety of the product – but I am saying that if you live somewhere that one brand is more accessible than another, I don’t see there being a real reason to pay extra or stress out over getting the other. They both apply smoothly and have the same degree of translucency to pigment, and the only real difference in quality I can see is that the Zoeva palette requires a slightly firmer touch to build and wears for a slightly shorter amount of two.
That’s my main takeaway. Two palettes, both alike in concept, in fair Sephora where we lay our scene. If you’re a highlighting fiend, I would recommend either of the two over the BH Cosmetics palette, but that is definitely a more affordable and accessible option. Speaking of accessibility, I know Zoeva and Kat Von D are both brands with huge difficulties in access in different countries – Australia just happens to be one of the few where, excluding the markup, we can pretty easily get the two.
A lot of people opt not to buy Kat Von D, and I understand that – her past associations with Actual Neo Nazi Jesse James don’t sit well with me either, but for all of my struggles with the impossibility of ethical consumption under capitalism, I am at this stage not willing to judge women on gross men they once dated (I’ll cut her the same slack I cut Sandra Bullock). There is the problem with her being the face of and directly associated with her brand, so it’s the kind of situation I’m always monitoring because if anything comes out later, I could very easily become uncomfortable. It’s harder to disassociate a brand face being, say, anti-semitic than a distant CEO a la Revlon. Zoeva, on the other hand, is not a brand that would be appropriate for vegans and also just like…Europeans. The US-centrism of the online beauty world is consistently irritating to me.
So look: both palettes are really good, but you don’t need either of them. If I had to pick one? I’d probably pick the Kat Von D palette, because I prefer the purple shade to that yellow gold, and I like the softness of the formula. They’re lovely dusted over a complementary lipstick, or patted over darker shades of eyeshadow. Nice on the cupid’s bow or the cheekbones, under the brow or on the inner corner of your eye. It’s a fun change from your everyday boring highlighters in golds and rose golds and other kinds of gold. I wouldn’t buy them blindly, and if it was’t something I’d use a lot I would be perfectly content with the BH Cosmetics palette. Sadly, here I am with three highlight palettes, and I’m pretty happy. Live your life.