If I were to try to describe most of the beloved palettes in my collection, it would be hard to find a unifying trait. The closest you would get would be to tackle size, because apparently I tend to like my palettes big. From sensibly generous Anastasia palettes to downright unwieldy Kat Von D holiday palettes, I just tend to yearn for more than a more restrained quad or travel palette can give me. I want to be able to let my laziness fly free, pull colours from the same place, and to be inspired by a colour scheme that I am given. I want something that oftentimes a little baby palette can’t offer me.
Nothing had ever really given me reason to dip my toes into the well of Huda Beauty. I had no sentimental connection to Huda Kattan herself, having never really come across her content on any social media platform, and had never been one for false eyelashes. I’d managed to refrain from having my interest piqued by her liquid lipsticks, and the highlighter kits all seemed fairly run of the mill. I’ll admit to being intrigued by the new foundation, although hand swatch showed up the kind of scent that makes me shiver at the memory. When I heard that palettes were launching, I was thoroughly unmoved – that is, until the photos came.
If you’ve ever read this blog before, you’ll know which of these colour schemes sung out to me instantaneously. It sung so loudly that we’re talking track-down-a-palette-on-launch-day. My thirst for true to pan yellow and hot pink eyeshadows is deeper than any known trench, and it was love at first sight with the Electric Obsessions palette.
I picked up the Electric Obsessions palette within the first week of its launch at Sephora Australia, right as my hair was transitioning to purple, unshaken by its $48 price tag. I did apply a 10% coupon with some of my many, many stockpiled points, but I mostly ignored the little voice in my head that was saying “$48? For a palette the size of your palm?” (That may not sound small, but it helps to know that my hands are famously small, and that I would say they are the size of the hands of an average ten year old) I was treating myself to get through retail Christmas, and if it was a good palette, it would be worth it.
It would have sucked if this had been a bad palette. Instead, there are nine vivid brights squeezed into the size of a typical quad with no wasted space, and each pan holds a decent amount of product. Some shades are shimmers, others are matte, and all of them pair logically with at least one other partner shade in the palette. It is not a conventional standalone palette, but just this and a matte mid-tone brown single is a cohesive look; if I’m feeling up to it, I don’t even bother with other shades to mute the palette. All of the colours apply smoothly and with great reflection of what they look like in the pan, even that striking yellow. There’s even a good sized mirror and a magnetic closure.
As you can see, I now own two of these little palettes. I picked up the Smokey Obsessions palette several weeks later. I was torn between it and the Warm palette, which felt very versatile within itself, but I felt like travelling with just Electric and Smokey would allow me to do most of the eyeshadow combinations I ever dream of. Basically, I’ve come to view these palettes as the perfect travel palettes. They aren’t as soft as something like an Anastasia palette, so I don’t have to worry as much about their transport, but they allow for a great amount of versatility within a very small amount of space. Between these two palettes, I have the very me brights and the purples to complement my hair along with the neutrals for everyday and metallics to transition to evening. If I don’t have to travel with the bulk of my Kat Von D Shade and Light palette, I sure as hell won’t. The quality is consistent, and I wouldn’t be surprised to see another eventually end up in my collection (perhaps as something else transitions out).
I’m not about to go out and pick up the full sized Huda Beauty palettes, which don’t appeal to me at all, but I do think these are a smashing success. I wish that the beauty industry would start to adopt this trend away from conspicuousness and absurdity and garishness – I feel like these next few seasons will see a muting in the holographics and the unicorns and the things designed to be flashed. I can handle the signalling implied with a practical 3×3 palette in matte black; I know what it’s saying about me and my attitudes and my place. I’m not as comfortable with what is being signalled by brands with over the top packaging whose emphasis is on the fetishisaton of cuteness and whimsy and childishness or sexiness. I want to know where I stand.